The online retail giant is a killer when it comes to aging industries like selling books. But it still faces stiff competition from its contemporaries. As recently as December, analysts were signaling that Netflix should be terrified of Amazon Prime. That could still be the case, but Netflix posted huge numbers today. After blowing away new subscriber estimates, the streaming service saw its shares rise by 10 percent in after hours trading. Bezos may have the supply chains and the willingness to reinvest profits, but he doesn’t have Orange is the New Black .
If you’re familiar with the previous Fire TV Stick, you’ll notice immediately that the interface has been redesigned. The main navigation menu has moved from the side to along the top, and a new picture-led carousel with suggested content dominates the top half of the screen. The idea is that the Fire TV Stick will learn your viewing habits over time and tailor this to you, with video teasers to draw you in. During a week’s testing, the selection it surfaced improved to include programmes and films I’d be more likely to choose, including content from other providers like Netflix.